The Roman Government

The Roman Government Latin Investigation By Abhishek Gambhir January 2013 The High School of Glagow [email  protected] com 1. Table of Contents 3. 4 5. 6. 7. 8. Introduction The Leaders Political Groups Monarchy to Republic Conclusion Bibliography Curia Julia The High School of Glagow [email  protected] com 2. Introduction I have chosen the government for my latin investigation for many reasons. The first and formost reason is that I am very interested in modern politics and how the government works and I thought it would be interesting if I resarched how the romans ruled and governed their country.On the front cover you will see an ancient coin with the letters SPQR on it. This would have stood for â€Å"Senatus Populusque Romanus† Which literarly translated as â€Å"The Senate and People of Rome. † These four letters were one of the most important symbols in roman life it was used as an official emblem of the modern day town of Rome. It appears on coins, at the en d of important documents ,gravestones and was branded on the arms of the men in the Roman legions. SPQR on a Gravestone SPQR on a the base of a statue of Julius CaeserIn the Table of Contents I hve incuded remains of the Roman senate houses. The one on the left is Curia Julia which was the third senate house to be named. It’s construction began in 44 BC by order of Julius Caeser but was interupted by his unfortunate assassination and was completed by Caesar’s successor Augustus in 29 BC. The Curia Julia is one of the only Roman structures to still be standing today. Throughout the Investigation I will look at different points abot what made the Roman government tick, compare it with modern times and give a personal response.So lets begin with†¦. The High School of Glagow [email  protected] com 3. The Emperor The Leaders The emperor was the general learder of Rome and was responsible for the city. I will be using Emperor Augustus as an example. The reign of augus tus started on 16th January 27 BC. This marked the start of a new era known as the Pax Romana (The Roman Peace). By conquering Egypt, Dalmatia, Pannonia, Noricum, and Raetia, Augustus dramatically expanded the Roman emprie. Beyond the frontiers, he made peace with the Parthian Empire.He reformed the Roman system of taxing, developed networks of roads with an official courier system, established a standing army, established the Praetorian Guard(a force of bodyguards for the emperor), created official police and fire-fighting services for Rome, and rebuilt much of the city during his reign. Augustus died in 14 AD at the age of 75. He may have died from natural causes, although there were rumors that his wife Livia poisoned him. He was succeeded as Emperor by his adopted son Tiberius who can be seen at his feet in the statue.The Prime Minister Statue of Emperor Augustus As a comparison I will be talking about the Prime Minister. The Prime Minister, unlike the Roman emperor is bound to â€Å"cabinet responsibility† (making joint decisions). In Latin Prime Minister is â€Å"Primus inter pares† which means â€Å"first among equals. But something the Prime minister and the emperor do have in common is the secutrity. Only other politicians and close friends and family are allowed on downing street. Response The way the Leader operates in there two civilisations is very different.Personally I think that our way of handling things is a bit better because in todays day and age, without the proper security assassination would be common and countries would be thrown into chaos. The High School of Glagow [email  protected] com 4. Political Groups The Roman Senate The Roman Senate was a political organisation in ancient Rome. The word senate derives from the Latin word senex, which means â€Å"old man†. Therefore the word means â€Å"assembly of elders†. The senate was one of the most enduring establishments in Roman history.The Senate was foun ded 500 BC. The senate was mainly composed of very wealthy people who were called the aristocrates. Only a small number of roman people could become a senetor but once someone had become a senetor the could attend the senate until death. By the middle Republic, the Senate reached the pinnacle of its power. As you can see in the ancient painting everyone is wearing a white robe which symbolises power. The late Republic saw a rise in the Senate's power, being led by Tiberius and Gaius Gracchi.British Political Parties As a comparison I will be looking at British political parties. A general election in Britian takes place every 4-5 years but in the Senate, senetors could stay until death once they were appointed. Also in Britian there are multiple political parties to give different viewpoints but in ancient Rome there was only the Senate. Response The way these political groups operate in thier respective civilisation is very different. Our system is democratic whereas the roman syst em is based on wealth and tradition.The Romans have a single party system and whilst this avoids some time being wasted it can make decisions very one sided. The British have a multi party sysetm and this gives more than one opinion on issues and lets the people side with who they want. I think Our system is better because It is less biased than the Romans way. The High School of Glagow [email  protected] com 5. Monarchy to Republic The Roman Republic The Roman Republic (Res-publica Romanorum) was the period of the ancient Roman civilization when the government operated as a republic.It started with the overthrow of the Roman monarchy which happened around 509 BC, and its replacement was government headed by two consuls, elected every year by the citizens and advised by the senate. A regular system, gradually developed over time. The leaders of the Republic developed a strong tradition and morality requiring public service and support in peace and war, making military and politica l success linked. despite the Republic's struggle against any persons gain of permanent political powers, Roman politics was dominated by a small number of Roman leaders, their uneasy alliances punctuated by a series of civil wars.This eventually led to the republics demise. The Roman Republic was never restored, but neither was it abolished, so the exact date of the transition to the Roman Empire is unknown. Historians have proposed the appointment of Julius Caesar as perpetual dictator in 44 BC, the defeat of Mark Antony at the Battle of Actium in 31 BC and the Roman Senate's grant of extraordinary powers to under the first settlement as the defining event ending the Republic. Britains SwitchAs a comparison I will talk about when Britain moved from Monarchy to the system we are all familiar with today. In 1689,William III (and his wife Mary II) finally brought stability and the Bill of Rights was passed. This required all laws to be approved by Parliament, and for Parliament to be independant of the monarchy. By the time of Queen Victoria, the monarchy was no longer involved in politics, which became dominated by the Prime Minister. A series of Reform Acts from 1832 to 1928 would change the voting age to18. ResponseI think that the Republic system is alot bertter thant the moncrchy and that both civilisations were right in switching. It was just the bad times that the Roman republic did not last but in the modern day we all have a system that we are happy with. The High School of Glagow [email  protected] com 6. Conclusion In conclusion the Roman government was a very well working and very well organised system for the time when it existed. There are alot of ideas that we could take from the Roman system that could help make our one better.The High School of Glagow [email  protected] com Bibliography The Government of the Roman Empire Barbara Levick (Author) The Digest of Roman Law: Theft, Rapine, Damage and Insult Justinian (Author), C. Kolbert (Transla tor) Ancient Rome: The Rise and Fall of an Empire Simon Baker (Author) The History of the Decline and Fall of the Roman Empire Edward Gibbon (Author) The Roman Government of Britain Anthony R. Birley http://jaysromanhistory. com/rome web/govt/early_govt. htm (Website) The High School of Glagow [email  protected] com 6.

CASE STUDY ON STRATEGIES OF SALES AND MARKETING FOR BUDGET HOTELS Essay

Sales & Marketing department of any hotel is the lifeline of the hotel. It is the department which ensures that the hotel stays in the news (for positive activities), has near 100% occupancy at rates which add to the bottom line of the hotel Balance Sheet. In a nutshell, Sales & Marketing department is responsible for bringing the business to the respective hotel by way of – Occupancy Number of Rooms. Seminars & Exhibitions. Other events so as to ensure that Business centre of the hotel are also a profit venture. SALES & MARKETING department has 3 distinct functions: 1. Public Relations 2. Event Management & its promotions 3. Room Occupancy- Business group Budget hotels offer low cost business hotel rooms for budget travel. The low price hotels offering leisure to budgeted travelers. For a memorable and unbeatable luxury hotel experience, Budget Hotels are the right choice for low price accommodation travelers . Budget Hotels Offer Low cost hotel rooms of the art amenities for international visitors like Luxury Ac Rooms, CCTV, Fridge, 24 hrs Room Service, Travel desk & Safe deposit, India Travel Packages etc. LITERATURE REVIEW According to Kotler â€Å"Marketing is a social and management process by which individuals and groups obtain what they need and want through creating offering, and exchanging products of value with other’s. (Kotler, Philip, Marketing Management: Analysis, Planning, Implementation & Control, 7th ed. 1996) In the Mind of the strategist Kenichi Ohmae defines marketing strategy â€Å"as an endeavor by a corporation to differentiate itself positively from its competitors using is relative corporate strengths to better satisfy customers needs, in a given environment setting (Khurana and Ravichandran, Strategic Marketing Management: Concepts & Class 1995). Or in other words, marketing strategy is a set plans or actions that attempts to satisfy the customer’s expectations by the use of organization’s strengths so as to strength the firm’s position in the competitive environment and leads to overall profitability and growth. Key Terms (Reich Allen Z. 1997) Strategy: Strategy refers to the plan for achieving a goal or objective. Webster’s definition for strategy (a noun) is: 1) The science of planning and directing and directing large-scale military operations, specifically (as distinguished from tactics), of maneuvering forces into the most advantageous position prior to actual engagement with the enemy; 2) Skill in managing or planning, especially by using strategy (a plan for deceiving an enemy). (Rich Allen Z. 1997) 3) Another definition of strategy is:  Ã¢â‚¬Å"something an organization or uses in order to ‘win’ or establish its ‘legitimacy’ in a world of competitive rivalry and numerous challenges to managerial autonomy†. Rumelt’s (1979) definition stressed that strategy was what a firm used â€Å"to create and maintain an ‘asymmetric’ advantage in its product markets† (cited in Thomas, 1993, p.3) Miles and Snow (1978) and Mintzberg (1978) agreed with the widely he ld view that â€Å"strategy reflects a pattern in a stream of conscious managerial decisions, aimed at ensuring organizational adaptation.† (Reich Allen Z. 1997) OBJECTIVE The Aim of this study is to understand who the function of Sales & Marketing in Budget Hotel. . Selling objectives and strategy.  Overview of the Sales division in terms of type, location, hierarchy and functions. Key objections faced by the sales personnel and the proposed solutions, Formation of sales budgets and sales forecasting. Reporting Format and Frequency. Size of the sales force. Sales Budgets. Factors taken into account while assigning quota and territories. METHODOLOGY {Explanatory} PRIMARY DATA: Questionnaire, Research, Survey Method, Interview. SECONDARY DATA: Internet, Relevant Magazines, Relevant Books, Journals, Newspapers, Periodicals. LIMITATIONS Difficulties in collecting of first hand data. It’s difficult to access the supervisory data. Constraints of time. Financial problem. Lack of co-operation between the researcher and the data giver. BUDGET HOTEL Roots Corporation Limited (RCL) is a subsidiary of The Indian Hotels Company Limited (IHCL). Incorporated on December 24, 2003, RCL operates the first-of-its-kind category of Smart Basics hotel chain across the country. IHCL operates Taj Hotels, Resorts and Palaces, one of South Asia’s largest and finest group of hotels. The company was incorporated on 1902 by the founder of the Tata Group, Mr. Jamsetji Nusserwanji Tata and opened India’s first luxury hotel, The Taj Mahal Palace Hotel, Mumbai in 1903. Launched in June 2004, the Smart Basics concept created a revolution in the world of Indian hospitality. A GenNext category of hotels, they signify simplicity, convenience, informality, style, warmth, modernity and affordability. The concept was developed in association with renowned corporate strategy thinker, Dr. C. K. Prahalad, and the hotels have been indigenously designed and developed by IHCL. The first of the Smart Basics hotel was launched in Bangalore and was called IndiOne. Having completed the test marketing of the concept and subsequent fine-tuning of the hotel facilities and services, the Smart Basics concept is now ready to roll out  across India. These hotels have been launched with a new name – Ginger Hotels – in sync with the fresh, simple-yet-stylish and warm world of Smart Basics. The Ginger Hotels are built around a unique concept that provides facilities to meet the key needs of today’s traveler, at surprisingly affordable rates. They have created a new category in the domestic hospitality landscape, while giving a major fillip to Indian tourism and other ancillary industries. The primary objective behind the launch of these hotels is to provide a superior product offering and consistent experience to travelers, beyond the present offerings in the industry. CONCEPT OF LOW BUDGET HOTELS IN INDIA. The budget hotels in India are recognized for their impeccable facilities and services that ensure a satisfying tour. The hotels are dotted all over the important tourist destinations since there are many budget travelers all over the world looking for cost effective accommodation. The tourists are going to benefit a lot from the budget Indian hotels that have tastefully appointed rooms and provide customer centric services to the travelers during their tour to India. The impressive packages are designed keeping in mind the taste, preference and likings of the tourists and are reasonably priced so as to make it reachable even to the common man. The budget hotels are well-acclaimed for their services and facilities that are always directed towards satisfying the needs of the guests. The hotels are professionally managed and feature neat and clean guestrooms that are tastefully furnished with the most modern facilities and room amenities. Budget travel in India is becoming increasingly popular and all the four major metropolitans of India are visited by large number of tourists each year. Thus to cater to their accommodation options, a large number of fine accommodations have come up that ensure an exclusive stay to the tourists. Though available at low cost tariffs, the budget hotels in India also cater to the corporate needs of the guests who drop in to India for the purpose of business. SCOPE OF LOW BUDGET HOTELS IN INDIA India, a land of diverse cultures and myriad tourist attractions, is visited by millions of tourists every year. The country is emerging as one of the fabulous tourist destinations of the world. Budget Hotels in India welcomes you for a comfortable stay in any place of India during your tour. Whether you’re in India for a pleasure trip or on business, you’re sure to find a hotel that suits your preferences. Smart Basics is much more than a catchy phrase. It is a philosophy of providing intelligent, thought-out facilities and services at a ‘value’ pricing. Smart Basics reflects the new spirit in which people live and work today. The emerging lifestyle which is visible in the degree to which individuals have taken control of their various activities viz. the use of email instead of letters as also the use of mobile phones, conference calls and video conferences to get things done quickly and efficiently. Essentially, Smart Basics signifies simplicity, convenience, informality, style, warmth, modernity and affordability. Simplicity and convenience in ease of doing business (awareness, booking channels, payment gateways); informality, style, warmth and modernity in its approach to product design, service philosophy and affordability in pricing. Customer-driven excellence: We anticipate expectations and delight our patrons with convenient and modern facilities at an unsurpassed value Entrepreneurship: We strive to take ownership of the tasks we perform and to create an environment that encourages and supports initiative and appropriate risk-taking Innovation: We believe that making meaningful changes to improve products, services and processes to create value for all stakeholders is an integral part of the daily work of the organization Valuing employees, partners and communities: We believe in nurturing and developing internal and external partnerships, balancing the growth of the core business while preserving natural resources and contributing to society Speed and agility: We deliver on promises with a sense of urgency and short response time Fun, joy and zing: We believe that a happy employee leads to a delighted guest TYPE OF SERVICES AND HOSPITALITY PROVIDED BY THESE HOTELS. Food and Beverage options Our hotels have a myriad of options when it comes to dining. We believe in giving you the best value in dining, as with everything else. The Square Meal: Open for breakfast, lunch, dinner and snacks 20†³ Large screen TV WorldSpace radio Dial-a-meal Order from a selection of menus from local restaurants and enjoy the meal at our resturant,collect the food at the Give ‘n’ Take counter Smart Basics Facilities and Services Ginger hotels have intelligently designed facilities and services, conceived with convenience and comfort in mind. Some of our features include: The Square Meal : The Multi-Cuisine restaurant for a wholesome breakfast, lunch or dinner Net Zone: For high speed internet connectivity Conference Room (seats 80-100 people) or Meeting room (seats 8-10 people) Laundry facility: Express delivery (same day delivery): Give your clothes by 9.30 am and get them back on the same day. Gymnasium: Equipped with treadmill, exercycle and weights, air power bike, dumbbells, dual action poles with stepper, wrist curler, doorway chinning bar and punching bag, yoga mat On-site ATM: From a selected set of approved/empanneled banks Secure parking: 24*7 security on-site: monitoring by CC TV Doctor on call Smart Basics , Smart prices We have a totally transparent pricing policy, with no hidden costs and additional levies. We believe in giving you true value for your money. Smart Planet — An eco initiative At Ginger Hotels, our values give special emphasis on environmental and ecological issues. We constantly work towards building a better and sustainable way of living by providing facilities to our customers without compromising on the environment. The steps taken by us speak volumes of the measures that have been taken to create a safer environment for the future. Smart Sleep A good night’s sleep is very important as it renews the mind and rejuvenates the body. At Ginger, we understand the importance of a good night’s rest and strive to make our guests incredibly comfortable. We offer state-of-the-art posturepedic mattresses, which provide adequate support, thus ensuring a good slumber. Our special mattresses help in: Providing advanced pressure point relief Absorbing and redistributing pressure from your body weight Delivering the correct orthopaedic support Sensing body motion and responding with increased support Reducing tossing and turning These mattresses are complimented with duvets that offer softness and comfort to enhance the sleeping experience. Our exciting new range of beautiful bed linen, our comfortable pillows, and sumptuous duvets add to your convenience and comfort. So, don’t forget to sleep smart the next time you are in Ginger Pune. *Smart Sleep is currently available in Ginger Pune. Smart Space Rooms At Ginger, we believe in the luxury of simplicity. Our Smart Space rooms are designed with comfort and practicality in mind. You can choose from: Single Rooms: Ideal for the lone traveller, yet does not compromise on any of the conveniences of the other rooms Twin Rooms: Separate beds for those who travel together Double Rooms: A queen-size bed for your comfort Family Rooms: Perfect for a family of four (at Delhi and Durg only) Special Room to look after the special needs of the physically challenged Our rooms are packed with features, to make your stay a memorable experience. You can find the following amenities: Electronic locks on doors 17-inch wall-mounted flat-screen TV 24-hour cable TV with all major channels Internet connectivity: Wi-fi Mini-fridge Tea / coffee maker with complementary sachets of Tea/Coffee STD and local direct dial, voice mail and self programmed alarm on phone Full-length mirror Ergonomic work area Wardrobe and luggage rack Self controlled AC Bottled water, Posturepedic mattress, Duvets Every room has an attached bathroom with the following facilities: 24-hour running hot and cold water Branded toiletries: Body & hair wash, and hand wash Shower area Bath and hand towels Safe Zone At Ginger, we realise the importance of safety. Our hotels designed for total security and has security features like: 24-hour security Close-circuit TV maintains records of all areas and visitors Swipe card locks that offer the latest in security Digital safes located at the Give ‘n’ Take counter at the lobby GINGER HOTELS IN INDIA. Ginger Mysore provides DOT (Department of Tourism) approved three-star facilities including all the special features of Smart Basicsâ„ ¢ such as Smart spaceâ„ ¢, Safe zoneâ„ ¢, gymnasium, meeting room, self check-in kiosk and is geared to make your stay comfortable and pleasant. Ginger offers clean, well-furnished and aesthetically designed accommodation equipped with amenities like mini-fridge, LCD TV, self-controlled A/c, tea and coffee maker and a telephone. COMPANY BACKGRAOUND AT HOTELS Roots Corporation profile Roots Corporation Limited (RCL) is a wholly-owned subsidiary of The Indian Hotels Company Limited (IHCL). Incorporated on December 24, 2003, RCL operates the first-of-its-kind category of Smart Basicsâ„ ¢ hotels across the country. IHCL operates Taj Hotels, Resorts and Palaces, one of South Asia’s largest and finest group of hotels. The company was incorporated on 1902 by the founder of the Tata Group, Mr. Jamsetji Nusserwanji Tata and opened India’s first luxury hotel, The Taj Mahal Palace Hotel, Mumbai in 1903. Launched in June 2004, the Smart Basicsâ„ ¢ concept created a revolution in the world of Indian hospitality. A GenNext category of hotels, they signify simplicity, convenience, informality, style, warmth, modernity and affordability. The concept was developed in association with renowned corporate strategy thinker, Dr C. K. Prahalad, and the hotels have been indigenously designed and developed by IHCL. The first of the Smart Basicsâ„ ¢ hotel was launch ed in Bangalore and was called indiOne. Having completed the test marketing of the concept and subsequent fine-tuning of the hotel facilities and services, the Smart Basics concept is now ready to roll out  across India. These hotels have been launched with a new name – Ginger hotels – in sync with the fresh, simple-yet-stylish and warm world of Smart Basicsâ„ ¢. The Ginger hotels are built around a unique concept that provides facilities to meet the key needs of today’s traveller, at surprisingly affordable rates. They have created a new category in the domestic hospitality landscape, while giving a major fillip to Indian tourism and other ancillary industries. The primary objective behind the launch of these hotels is to provide a superior product offering and consistent experience to travellers, beyond the present offerings in the industry. Contact Roots Corporation Limited Ginger Corporate Office Godrej & Boyce Complex Gate no. 8, plant no. 13 office building Vikhroli (E) Mumbai 400079 Phone: +91-22-6777 3366 Fax: +91-22-6777 3377 For reservations and enquiries Call national toll-free number 1800 220 022 or call our reservation network +91-22-66014634 Email: reservations@gingerhotels.com Value added services Taxi and traveller’s van service Doctor on call Check-in, check-out 12 noon SELF CHECK IN Save time and fuss with Ginger’s unique self check-in facility, which allows you to help yourself in without any assistance from the Front Office. The automated check-in kiosk, powered by Astrolifeâ„ ¢, has been introduced in India for the first time and our guests love it. SAFE ZONE Keep your valuables safe and secure in the state-of-the-art security systems Ginger has installed for you. All rooms have electronic tamper-proof locks. You also have the option of using the digital safes at the Give ‘n’ Takeâ„ ¢ counter, at a very nominal charge. GIVE N TAKE Keep your valuables safe and secure in the state-of-the-art security systems Ginger has installed for you. All rooms have electronic tamper-proof locks. You also have the option of using the digital safes at the Give ‘n’ Takeâ„ ¢ counter, at a very nominal charge. GYMNASIUM At Ginger, we realise the importance of   exercise as a stress buster and as part of a healthy lifestyle. All our hotels have well-equipped gymnasiums with treadmills, exercycles, boxing bags, weights, etc. Please help yourselves! MEETING ROOM Conduct your meetings and presentations at Ginger’s capacious conference rooms. Our meeting rooms seat about 8-10 people with boardroom style seating, wi-fi connectivity and audio-visual equipment. You need to inform us in advance if you wish to hire a conference room. NET ZONE Stay connected to your favourite sites in cyberspace with our high-speed internet connection at Net Zone. For those who want to avail of wi-fi connectivity, we offer wi-fi cards on sale at the reception. CURRENCY EXCHANGE Ginger hotels have a currency exchange facility where all major currencies and traveller’s cheques can be exchanged. WATER DESPENSER Quench your thirst with the complimentary bottle of mineral water in the minifridge in your room and, when you need a refill, just walk down to the water dispenser on your floor. VENDING MACHINES Vending machines have been installed at all Ginger locations. These machines are equipped with an array of products ranging from juices to toiletries. This 24-hour service will save you the trouble of stepping out of the hotel for a purchase. VISION & MISSION VISION Ginger is a fresh and warm experience, of an unsurpassed value. MISSION We provide smart, clean and safe hospitality offerings by adopting next-practices that constantly enhance value for our patrons. We are driven by respect for people and nature and passion for our stakeholders. VALUES Customer-driven excellence: We anticipate expectations and delight our patrons with convenient and modern facilities at an unsurpassed value. Entrepreneurship: We strive to take ownership of the tasks we perform and to create an environment that encourages and supports initiative and appropriate risk-taking. Innovation: We believe that making meaningful changes to improve products, services and processes to create value for all stakeholders is an integral part of the daily work of the organization. Valuing employees, partners and communities: We believe in nurturing and developing internal and external partnerships, balancing the growth of the core business while preserving natural resources and contributing to society. Speed and agility: We deliver on promises with a sense of urgency and short response time. Fun, joy and zing: We believe that a happy employee leads to a delighted guest. 11 HOTELS Situated on the airport road, Ginger Agartala provides easy accessibility to every part of the city. Located close to the International Tech Park in Bangalore, Ginger Bangalore is ideal for the business traveller. Stay at Ginger Bhubhaneshwar in the heart of the city, within easy distance of all important cultural and business areas. Conveniently located close to the City Centre, Ginger Durgapur is in the residential part of town. Situated close to Har-ki-pauri in   Haridwar, Ginger Haridwar is the first choice of pilgrims to the holy city. Nestled in the peaceful environs of the Vasanth Mahal road, Ginger Mysore is close to both the business and tourist centres. Located centrally in Satpur MIDC, Ginger Nashik is easily accessible from the bus stand, railway station and airport. Located in the French colony at Oulgaret Municipality, Ginger Puducherry is near to the airport. The Ginger hotel in Pune is in the Pimpri Chinchwad region, the industrial hub of the city. In Thiruvananthapuram, Ginger is located inside the sprawling Technopark campus. Conveniently located at Fatehgunj camp road, Ginger Vadodara is just 3km from the airport. COMPONENTS OF MARKETING SYSTEM In developing a marketing plan for a hotel, each of the following components, known as the 6 P’s of marketing system, are to be considered. 1. People 2. Product 3. Price 4. Promotion 5. Package 6. Performance 1. People ž Who are the present and potential customers? ž Where are they? ž What are their needs, desires and constraints? 2. Product ž What are the existing or planned facilities and services? ž How closely do they match? ž Do they address correctly what the guests want and desire? 3. Price Consider the hotels’ need to operate at a profit while offering products and services which are competitive not only with other comparable hotel facilities, but with other products such as vacations abroad, second homes, camping and the suchlike. 4. Promotion ž Utilize all appropriate communication media and merchandising tools ž Attract the attention of prospects ž See that the product and price are right 5. Performance Living up to what has been promised in every respect in order to maximize the guests’ length of stay, amount of spending, and loyalty, so that the guest becomes a repeat customer and the hotel’s ambassador of goodwill. 6. Package ž Comprises of incentives, including discounts and loyalty programs ž Attractive set of offers put together at what the customer perceives as a reasonable price ž Offers a good experience and value for money MARKETING MIX The three elements of marketing plans are as under. 1. Customer or Prospect Mix ž Who are the present customers? ž Who are the desired customers? 2. Service Mix ž What needs and wants of each group are now being met? ž What needs and wants of each group should be met in the future? 3. Promotion Mix ž How is the demand being activated and sustained? ž How should it be? ž Promotion mix includes Advertising, Promoting, Merchandising and Personal Selling VALUE AND WORTH Value is the customer’s estimate of the product’s capacity to his set of goals. Worth is the perception of the balance between satisfied goals and the costs involved in satisfying these goals. Good value is where worth is perceived as greater than the costs, and poor value where the costs are perceived greater than the worth. As consumer needs, wants and demands change, as competition increases, and as  technology offers new opportunities, the process of creating a consumer-product relationship is also the process of managing change. Broadly, advertising, promoting and merchandising may be described as the process of bringing the buyer and seller together once the needs of both these parties have been understood. PROMOTION The product in a hotel context constitutes a wholesome package on the offer, and attempts to satisfy and convey: ž The image of the establishment ž Quality of the product and service ž Style of management Prices ž Environment, facilities and services Promotion is an activity directly concerned with the product. Promotion should inform the customers of the establishment, make them aware of its existence, persuade them to buy and convince them of the image and quality of the product. This is done by way of: Personal selling Advertising Sales promotions Merchandising Public relations Agents Promotion is an activity which must be carefully planned and controlled. Usually the main objective of the promotional campaign is to stimulate demand by using persuasive messages to attract past users and new customers to the establishment. Such messages should convince prospective customers that the product on offer is good value for money. PERSONAL SELLING Personal selling is doe through contacts with local organizations and committees, or more directly through the restaurant staff talking to guests. All employees who are in contact with the customer must be made aware of the importance of selling the products to increase profits and provide a satisfactory experience for the customers. Personal selling is the most potent method of promoting sales where the seller has an opportunity to make a complete presentation of his sales story, answer all objectives, and follow through the computation of a sale with a signed order. All staff must therefore gain a good knowledge of the company’s products and services, and develop good social skills with an ability to promote and sell. Showing concern for the customers not only makes them feel comfortable, but also promotes sales and increases the effectiveness of the establishment. ADVERTISING Advertising should convey messages which influence customer behavior. Advertisements should convey and result in: ž An immediate increase in sales ž Awareness of the existence of the establishment ž Informing the public of the name and location of the establishment ž Telephones and faxes of the establishment ž Timings and dates of operation ž The type of offer – room, restaurant, catering, leisure activities ž Style of food and drink offered ž Unique selling propositions and special features ž Whom to contact for what Advertising messages should define and clarify: ž Objectives of the advertisement ž Menu offering ž Target customers ž Media type to reach target ž Timing of the advertisement ž Budget ž Product differentiators The medium used for the advertisement may be television, radio, newspapers, magazines and journals, Internet, pamphlets, brochures, posters, static poster sites, sponsorships, cinema and direct mailers. The selection of the medium depends on the budget and the target audience. Large hotel companies organize their own local campaigns. This requires that the hotel progresses and reviews the various stages in the preparation of various ads and be aware of the advertising production cycle. SALES PROMOTION Sales promotion is a day to day operation relating to discount offers, price reduction and special offers. They are designed to appeal to a certain section of the market or the target audience. Food festivals, for example, are held to promote cuisine and beverages of a particular region or country. A theme promotion may help the business and promote sales by way of volume of sales increased during off-peak periods by attracting new customers, gain publicity in the local media circle, and stimulate and interest regular groups. Follow up after sales is a very vital component of any promotional activity. MERCHANDISING The objective of merchandising in F&B is not so much to create new techniques, but to implement existing merchandising techniques to their utmost potential. A customer can hardly buy what he doesn’t know, and so all merchandising and salesmanship should be directed to the five senses of sight, smell, taste, touch and hearing. Based on these factors, we should analyze our restaurants in detail in order to establish adequate programs for improvement. Sight – The most common technique in this category is the use of visual displays. These not only include static displays of fruit or ice, but also menus, tabletops, trolleys and carts, and the suchlike. Smell – Aroma stimulates taste-buds, and the use of smell to sell is a very effective tool. Aromas used effectively in restaurants include freshly brewed coffee, exotic herbs and spices, and the like. Taste – Whereas the success of a restaurant depends on the taste of the food, successful merchandising may includ e pre-order tasting and niblets. Touch – Merchandising to the touch not only include various textures on the food but also such things as crisp napkins and beautiful crystal ware. DEFINITION OF MARKETING The word market is derived from the Latin work ‘Marcatus’ meaning goods or trade or a place where business is conducted. The term marketing is defined  as a ‘business activity planned at satisfying to a reasonable extent, consumer or customer needs and wants, generally through on exchange process’. The human needs are less and are important for his survival. The wants of people are many and varied and change with time, place and society. The wants keep changing with life styles, earning capacity of consumers, social values, education etc. Human intentions and decision to acquire may not be the same due to existing conditions. A man like or intend to stay in a five star hotel. He may decide (or acquire) a room in a three star hotel due to his tight financial position. Kotler defines marketing as â€Å"a social and managerial process by which individuals and groups obtain what they need and want through creating, offering and exchanging products of value with others. As per the definition by the American Marketing Association (AMA), marketing is â€Å"the process of planning and executing the conception, pricing promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.† ‘Market’ traditionally is a place where buyers and sellers gather to exchange their goods. With this concept of markets, it is seen that Marketing means working with markets to actualize potential exchanges for the purpose of satisfying human needs and wants. To meet the exchange process in the market, considerable skill and work is put by one party to the transaction. To bring in the desired response from the other party in a market, the marketer has to analyze, plan, implement and control activities. Definition of Marketing Management, according to Kotler, is the process of planning and executing the conception, the pricing, promotion and distribution ideas, goods and services to create exchanges that satisfy individual and organizational goals. He has thus approved the definition of the AMA. Marketing Management is engaged in influencing the level, timing the  composition of demand in a manner that will help an organization to achieve its objectives. Marketing Management is basically demand management. COMPONENTS AND CLASSIFICATION OF MARKET Market is a social and economic institution which performs activities and provides infrastructure for exchange of commodities between buyers and sellers. A market is not confined to a particular geographical location, it exists wherever the fundamental forces of demand and supply exist. Market Components The following components are necessary for a market to exist: Two parties are necessary – one buyer/s and secondly seller/s Goods or commodity for transaction. Physical existence of goods is not necessary. Business relation and communication between buyer and seller and Demarcation-area or place there, uniform price or competition is not a condition. Classification of Markets Based on nature and dimensions, markets are classified as under: 1.Area of Coverage Local Market: Where buying and selling activities are taking place, where buyers and sellers belong to same or nearby villages. These are for perishable items like vegetables. Tehsil Level Markets: Market catering to buyers and sellers of taluka area. Buyers and seller meet for their stock of food grains and other daily use items. Regional Level Markets: Usually at district headquarters to cater to a larger area. National Level: Buyers and sellers world over meet in this market. These are large scale markets and business value and volumes are large. The items transacted include, silver, gold, non-ferrous metals, petro goods and machinery. In the recent past, agricultural commodities have also entered the area. 2.Location Village Market: The transactions between buyer and seller takes place in a small village center called a village market or a Haat. This meet is periodical, usually once or twice a week Primary Market: The villagers take their agricultural produce to the nearby town or Tehsil on bullock carts, buses or tractors-transaction in the town market takes place between farmers and products. Wholesale Markets: These markets are located at important commercial centers or district headquarters. The arrivals from villagers and other markets are large in quantities. The transactions take place among villagers, village traders and wholesalers. There are specialized marketing functions that take place in this market. They are commission agents, brokers, packers, weighment etc. These are also called Secondary markets. Terminal Market: This market caters to the final consumer or processor. These are organized and modern markets. These markets are in cities or state capitals and deal in many commodities. 3.Volumes of Trade Retail Markets: Where goods are brought and sold to consumers based on actual requirements. The retailers purchases goods from the wholesale market and sell in small lots to the nearby consumers. Wholesale Markets: The wholesale markets are in big cities or commercial centers in a district. The commodities are brought in bit lots bulk and sold in bulk. These markets balance supply and demand fluctuations and also determine the prices of the commodities being transacted. As such wholesale markets are an important part in the market scheme. 4.Time Span Short Period Market: These markets are for few hours or a day in a week. Generally perishable goods like vegetables, fruits, milk, fish, mutton are traded. The prices are fixed on the basis of demand pattern. Long Period Market: Where perishable items for a long period are traded. The items are food grains, oilseeds and oil. The prices are governed by supply as well as demand forces in the market. Permanent Market: Markets where commodities can be kept for any length of time like machinery, steel furniture, manufactured goods. 5.Number of Commodities General Market: These markets deal in a large number of commodities and of different quality and packages. The items are as groceries, foodgrains, oils, oilseeds, sugar etc. Specialised Markets: Markets where only one or wo commodities are transacted are called specialized markets. Examples are foodgrain markets, electrical markets, cotton markets and vegetable markets. 6.Type of Transactions Spot or Cash Markets: Where goods are exchanged immediately on payment of cash Forward Markets: In this market, the timing of exchange of commodity and purchase and sale of that commodity are not same. The goods are delivered at a later date. Sometimes the goods are not delivered at all, only difference being in sales and purchase price which are paid as per agreements. 7.Degree of Competition Market are seen from perfect competition to pure monopoly. The markets may exist different intermediate points. The markets are classified on the basis on basis of competition as under: Perfect Markets: The perfect market in true sense does not exist. This presupposes that There are large numbers of buyers and sellers. The buyers and sellers in the market have indepth knowledge of prices, demand and supply. Price are uniform in a geographical area- Plus or minus cost of transportation from surplus to deficit market. Plus or minus cost of storage over a period of time. Plus or minus cost of converting the product from one to another. Imperfect Markets: In this market, the conditions of perfect market are lacking. These are: Monopoly market where there is only one seller of a commodity. He has sole control. The prices are generally higher. When there is only one buyer, the market is termed as monophony market. Duopoly market is a market there are two sellers of a commodity in the market. Where there are only two buyers in the market, it is called duopsony market. Monopolistic competition: Where a large number of sellers are selling heterogeneous and differentiated forms of a commodity, the situation is termed monopolistic competition. Example – farmer has to choose between various makes or brands of pesticides, pumpsets and fertilizers. 8.Nature of Commodities Commodity Markets: Pertains to the types of goods like grains, cotton, sugar, fertilizers etc. Capital Markets: Markets where shares, debentures and bonds are purchased and sold as in share markets. 9.Government Intervention Regulated Markets: Where markets are controlled by government or statutory rules and regulations, pricing and distribution are as per laid down rules. Unregulated Markets: The seller or trader makes his own rules for conduct of business. These are not government rules for trading. The traders may exploit the situations. 10Accrual of Marketing Margins This is done on the basis of whom the marketing goes. These are usually cooperative market. These are prevalent in milk, fertilizer and sugar industries. The margins are distributed to the cooperative members. 11Type of Population Served Urban Market: Markets to serve the urban population. Rural Market: Markets to meet demands originating from the rural population. MARKETING SYSTEM Marketing activity presently dealt with focused on the commercial transaction between a seller and a buyer. The seller offers his commodities to the buyer to satisfy his needs and wants. The buyer purchases the commodity or services as per his needs and demand. Marketing Activity and Environment The framework or environment in which marketing activity takes place is within and outside the buyer and seller organizations – some are controllable and some are uncontrollable variables. Some variables can be controlled by the seller that is one can plan, organize and perform – whereas there are variables which are beyond and control. Five Ps The controllable variables are planned and their level of intensities are used to influence the target market. This is called the marketing mix. E.J. McCarthy developed the marketing mix. They are the five Ps-Product, Price, Packaging, Place and Promotion. The variables in each of these Ps is detailed in Fig. Product Price Packaging Place Promotion Quality List price Lot size Retail outlets Advertising Options Discount Durability Channels Personal selling Features Allowances Appeal Coverage Sales promotion Style Payment period Ease in handling Inventory Publicity Brand name Credit terms And Transport Transport Public relations Size Handling Warranties Store keeping Returns Appeal Value 5Ps and their variables MARKETING GOALS Marketing is an important and integral part of any enterprise. It follows of the organization, that is marketing desires goals from an organization. gives goals of an organization and its marketing arm. Organization Marketing Growth Product Sales growth Market development Diversification Profitability Maximum sales revenue Maximum contribution Market Penetration Market leadership Innovation Consumer satisfaction Image Company image Brand image Social image Goals of Organization and Marketing SELLING AND MARKETING CONCEPTS Selling concept holds that, if left alone, a customer will ordinarily not buy enough products of the organization. the organization must, therefore, go for aggressive selling and invest in promotional campaigns. This is a common man’s approach. The aim is to sell what an organization makes rather than make what the market wants. On the hand, marketing is a business philosophy that is opposed to the selling concept. The marketing concept holds that the key to achieve goals of an organization consists of being more effective than its competitors in evolving and executing marketing activities towards determining and satisfying the needs and wants of target markets. The concept is put is few words – â€Å"find wants and fill them† or â€Å"meeting needs profitably†. The difference between selling and marketing are detailed in below. Concepts Starting Points Focus Means End The Selling Concept Factory Products Selling and Promoting Profits through sales through The Marketing Target Customer Integrated Profit through Concepts Market Needs Marketing Customer Satisfaction DIFFERENCES IN SELLING AND MARKETING CONCEPTS Market Structure and Dynamics Market structure has to meet the requirements and adjust substantially to the changing environment. For good performance, the market structure should keep pace with: Demand Changes in Market The market structure should be reoriented to keep pace with demand for products in terms of size, quality, packaging due to changes in incomes, consumer tastes and habits. Product Changes in the Market The production pattern changes with technology, economic and institutional reasons. The structure should be reoriented to suit changes. Marketing Function and Cost Factors Market information, enfacing inventory holding patterns and transport facilities have bearing on the type of market structure. Should change as per costs and changes in Government policies. CHAPTER III DATA ANALYSE Questionnaire Based Analysis 1. Do you think customer satisfaction is the main goal of the management of a budget hotel? 2. Do you think ensuring the customer of all the comfort will always help in repeat business? 3. What do you think is the reason for lack of repeat business even if all services provided to the guest are budget hotel? 4. What should be the main aspect to be worked upon to attract suitable guests? 5. Why do you think prospective guests are attracted the most by in a hotel facility? 6. What do you think is more important- the tangible goods (food, room, etc) or intangible services provided by hotel employees (courtesy, chivalry, friendly behavior, etc)— 7. How important is branding according to you? CHAPTER IV CONCLUSION BIBLIOGRAPHY QUESTIONNAIRE CONCLUSION Hotel Industry in across the globe needs to give a greater in-depth thought to branding their products and services to reap the benefits of changing customer needs. The Hotel Industry as a whole must continue to ensure Customer Satisfaction and Loyalty and thus make all efforts to retain customers. Hotels must be given a higher ratio of importance as future trends signify that the mentioned sector will be a cash cow for the investors. Innovation is also proposed as a key to success in the Hotel industry currently and also for the future as competition is growing rapidly. So, it will be a good idea to establish theme restaurants with variety of cuisines. Emphasizing on areas like Semiotics would result in generating brand recognition and awareness. This would be a helpful tool in order to impact the consumer’s mind. Media is the recommended channel through which the impact can be profound. Ensuring exceptional guest care by each and every employee should be the norm. To ensure this, flatter structures are recommended to stimulate communication process and close working as a team. Staff levels must be offered better pay packages since they are the ones in direct contact with your customers. Competitive pay packages will also help in retention of staff and better services to the customers. Empower employees, encourage and -support them in their decisions to build confidence. This will lead to better customer service at guest contact points. Outsourcing options should be considered seriously, and in as many services as possible. This will definitely lower payroll costs and may also improve efficiency of operations. BIBLIOGRAPHY 1. Kotler Philip, Marketing Management: Analysis, Planning, Implementation and control, 8th ed. 1996, Englewood Cliffs, NJ:Prentice Hall, New Delhi. 2. Roberts, John Marketing for the Hospitality Industry, 1993, Hodder Stoughton, London. 3. Kotler, Philip, Marketing Management, the millennium edition, (10th edition) 1999, Prentice hall of India, New Delhi. 4. Reich A.Z., Marketing Management for the hospitality Industry: a Strategic Approach (1997), John Wiley & Sons Inc., New York. 5. Wearne. Neil; Hospitality Marketing, 2001, Global Books D Subscription Services, New Delhi. 6. Kotler, Bowers and Makens, Marketing for Hospitality and Tourism, 1996, Prentice- hall International, USA. 7. Pearce, J. II and Robinson, R.B. Jr., Formulation and Implementation of competitive strategy, 4th Ed. (1989), Homewood, IL:Irwin. 8. Knowles, Tim; Corporate Strategy for Hospitality, 1996, Longman Company Limited England. Trade Journal & Magazines: 1. Hotelier and Caterer 2. FHRAI magazine

Is beauty best? Highs versus normally attractive models in advertising Essay

Abstract (Summary) Several studies investigating the positive effects of including highly attractive models (HAMs) in advertising have failed to unilaterally support their use. A study explores the differential effects of pairing highly versus normally attractive models with different types of attractiveness-relevant products. Contrary to past research, the results suggest that HAMs are not the most effective choice for all categories of attractiveness-relevant products. The research also explores the method by which the match between model attractiveness and product type influences advertising effectiveness. Results suggest that a match between a model and a product improves ad effectiveness not necessarily through the elicitation of product arguments from model appearance, but instead by heightening perceptions of the model’s expertise about the product.  » Jump to indexing (document details) Full Text (7266 words) Copyright American Academy of Advertising Spring 2001 [Headnote] Several studies investigating the positive effects of including highly attractive models (HAMs) in advertising have failed to unilaterally support their use. This paper explores the differential effects of pairing highly versus normally attractive models with different types of attractiveness-relevant products. Contrary to past research (Kahle and Homer 1985; Kamins 1990), the results suggest that HAMS are not the most effective choice for all categories of attractiveness-relevant products. This research also explores the method by which the match between model attractiveness and product type influences advertising effectiveness. Results suggest that a match between a model and a product improves ad effectiveness not necessarily through the elicitation of product arguments from model appearance, but instead by heightening perceptions of the model’s expertise about the product. The inconsistent support for the use of highly attractive models (HAMs) in advertising has led one group of researchers to state that â€Å"physical attractiveness seems to have been granted greater influence than can be supported empirically† (Caballero, Lumpkin, and Madden 1989, p. 21). To better understand these inconsistencies, researchers have explored the importance of a convergence between the product and the message communicated by a model’s image, that is, a model-product type match-up (e. g. , Baker and Churchill 1977; Caballero and Solomon 1984; Joseph 1982; Kahle and Homer 1985; Kamins 1990; Park and Young 1986; Peterson and Kerin 1977). Although prior research has argued that HAMs are most effectively matched with attractiveness-relevant products (e. g., Kahle and Homer 1985; Kamins 1990; Peterson and Kerin 1977), the mixed results from HAM-attractiveness-relevant product match-ups may be because there are different types of attractiveness-relevant products (Bloch and Richins 1992) that may not all be appropriate for use with highly attractive people. Furthermore, much of the past model-product type match-up research has tended to compare HAMs with unattractive models (e. g. , Caballero and Solomon 1984; Kahle and Homer 1985; Kamins 1990) instead of considering more realistic, normally attractive models (NAMs) as counterpoints. The sparse use of unattractive people in advertising (Caballero and Solomon 1984) and the greater usage of NAMs suggest comparing HAMs with NAMs is more ecologically valid. The purpose of the present research is two-fold. First, the different attractiveness-relevant product types (Bloch and Richins 1992) are incorporated into the model-product type match-up literature, and the types of attractiveness-relevant products that are most effectively paired with HAMs or NAMs are delineated. Because beautiful people may be perceived as having better lives that are free of the problems of normal people (Dion, Berscheid, and Walster 1972; Kanner 1994), advertisements for problem-solving attractiveness-relevant products may be more effective if the models are normal looking. Second, this research attempts to determine whether model-product type match-ups influence ad effectiveness either directly, through the elicitation of product arguments from the picture, or indirectly, through his or her perceived credibility. Previous research has explored the effect of model-product type match-up on perceptions of model credibility (Kamins 1990; Maddux and Rogers 1980), product evaluations, purchase intentions, or other measures of ad effectiveness (Caballero, Lumpkin, and Madden 1989; Kahle and Homer 1985; Kamins 1990). However, the relationship between spokesperson credibility and ad effectiveness (i. e. , product evaluations, purchase intentions) has not been explored under match-up conditions. Literature Review Highly Versus Normally Attractive Models The appearances of HAMs are both idealized and unrealistic and have been called â€Å"haunting images of perfection† (Richins 1991, p. 71). The elements of HAM beauty include a beautiful facial appearance (Richins 1991), as well as thinness (Striegel-Moore, Silberstein, and Rodin 1986). Contrary to these icons of flawlessness, â€Å"normal† attractiveness is defined here as a more average or moderate weight, height, and facial beauty, that is, more representative of a â€Å"real† woman. Normally attractive models are considered attractive but not beautiful in the idealized manner of HAMs. An important difference between HAMs and NAMs is in the attributions made about each. Highly attractive models tend to be associated with the â€Å"what is beautiful is good† stereotype, in that beautiful people are believed to have more positive life outcomes (e. g. , more successful careers, better marriages) and not suffer from the problems of â€Å"normal† people (Dion, Berscheid, and Walster 1972; Kanner 1994; Walster et al. 1966). Whereas NAMs are considered to be somewhat attractive, they are perceived to be normal people to whom these more positive life outcomes are not attributed. Problem-Solving Versus Enhancing Products Attractiveness-relevant product types are introduced into the match-up literature to delineate not only those that are best paired with HAMs, but also those that may be best paired with NAMs. A major distinction that can be drawn between types of attractiveness-relevant products is whether the product is associated with a potentially problematic area of life and appearance (Bloch and Richins 1992). One group of attractiveness-relevant products (called problem-solving products) serves to fix or hide beauty liabilities or flaws such as acne or dandruff. Other products (called enhancing products) serve more aesthetic purposes by enhancing beauty (e. g. , jewelry, lipstick, perfume) instead of masking defects. Enhancing products either may be inherently beautiful (e. g. , jewelry) or may enhance beauty through their application to the user (e. g. , lipstick). Regardless of their method of enhancing beauty though, the use of enhancing products is not catalyzed by the existence of a beauty problem. A product’s classification depends on whether the product-related body attribute is perceived positively or negatively (e. g. , a consumer may use mascara either to thicken puny eyelashes or to enhance beautiful eyes). Advantages of Normally Attractive Models? Prior research suggests that the match-up between product type and model beauty may be more important than the models attractiveness alone and that a NAM may sometimes be more effective. Kahle and Homer (1985) demonstrate that a â€Å"well-matched† celebrity endorser for an attractiveness-relevant product should be physically attractive (versus unattractive) to convey information about the quality and benefits of that product. Kamins (1990) findings also indicate that physically attractive (versus unattractive) celebrities are best matched with attractiveness-relevant (versus irrelevant) products. Although these findings do not take into account the advantages of NAMs or recognize the important distinctions between different kinds of attractiveness-relevant product types, both Kahle and Homer (1985) and Kamins (1990) support the importance of matching spokesperson image with product characteristics. Similarly, Baker and Churchill (1977) find that when the product is related to romance (e. g., perfume), men had higher purchase intentions when the female model was attractive. However, when the product was unrelated to romance (e. g. , coffee), male subjects indicated greater purchase intent if the model was less attractive. In a study by Caballero and Solomon (1984), more tissues were purchased when they were paired with an unattractive (versus attractive) model. Although the authors proposed that this response was due to the unusual (for advertising) and perhaps more noticeable nature of the model, an alternative explanation may be that an unattractive appearance may be more convergent with sickness. Consumers may not perceive the HAM as suffering from such mundane problems as an illness that requires tissues, whereas the less attractive model’s more realistic appearance may have made her a more credible spokesperson. HAM Versus NAM Match- Ups Some of the research investigating model-product type match-ups has assessed match-up effectiveness by measuring spokesperson credibility (Kamins 1990; Maddux and Rogers 1980). Two components of spokesperson credibility typically recognized are source expertise and trustworthiness. Expertise refers to the perceived ability of a source to make valid claims, whereas trustworthiness pertains to the believed willingness of the spokesperson to make those claims (Hovland, Janis, and Kelley 1953; Ohanian 1990). Model Attractiveness and Trustworthiness. There is evidence to suggest that NAMs may be perceived as more trustworthy than HAMs because of consumers’ perceived similarity between themselves and the NAMs. Deshpande and Stayman (1994) demonstrate that enhanced identification and similarity with a source can increase perceptions of source trustworthiness. If a woman perceives herself to be physically more similar to a NAM, a greater perceived attitudinal similarity between the receiver and the source may drive the receiver to like the source more (O’Keefe 1990; see also Berscheid 1985; Byrne 1969). A greater liking for the source may influence source trustworthiness positively (e. g. , O’Keefe 1990; Simons, Berkowitz, and Moyer 1970), which may in turn influence the consumer to like and trust the source more. Therefore, H1: NAMs are perceived to be more trustworthy than HAMs. There is no hypothesized relationship or interaction between product type and model condition on trustworthiness. Trustworthiness pertains to a personality trait of the endorser, regardless of the endorsed product. Model Attractiveness-Product Type Match-Up and Model Expertise. Models may be more credible if they either have some physical characteristic that is associated with a product schema or demonstrate some characteristic that indicates that the product has accomplished what it claims, which thus suggests expertise based on experience (Lynch and Schuler 1994). Stemming from their attributions about beautiful people, consumers may believe that HAMs know more about the presentation and elements of a beautiful image, including the kinds of products used to enhance beauty. In addition, HAMs may be perceived as having more experience accentuating beautiful features or surrounding themselves with aesthetic things. Thus, H2: HAMs are perceived to have greater source expertise for enhancing products than are NAMs. Highly attractive models may not be perceived as having the problems that purportedly are solved by problem-solving products (e.g. , Dion, Berscheid, and Walster 1972; Kanner 1994) and therefore are believed to have little expertise using such products. Alternatively, consumers may be more likely to believe that a NAM has struggled with and, as evidenced in the ad, â€Å"conquered† the problem using the advertised product. Therefore, NAMs may be more congruous with the schema associated with enhancing products (Lynch and Schuler 1994). H3: NAMs are perceived to have greater source expertise for problem-solving products than are HAMs. Model Attractiveness-Product Type Match-Up and Product Evaluations. If a viewer can convert the visual imagery of an endorser into product information, the model’s image may serve as an argument for product efficacy (Bloch and Richins 1992; Downs and Harrison 1985; Kahle and Homer 1985; Lynch and Schuler 1994; see also Rossiter and Percy 1980). There is general evidence that product arguments may be elicited from pictures (e. g. , Mitchell and Olson 1981) and that, in high involvement situations, pictures containing product-relevant information can strengthen product beliefs and result in more positive product attitudes than can pictures that only influence affect (Miniard et al.1991). If a viewer believes that a model possesses some physical characteristic that indicates the model has improved his or her appearance with the product, then the viewer may believe that the product was responsible for that improvement (Lynch and Schuler 1994). The pairing of an enhancing product and a HAM may serve to reinforce the argument for product quality and efficacy for enhancing beauty by demonstrating the enhancer’s ability to highlight beautiful features (Petty and Cacioppo 1980). This stronger argument for product quality may enhance ad efficacy by improving evaluations of the product and heightening product purchase intentions (Caballero, Lumpkin, and Madden 1989; Kahle and Homer 1985; Kamins 1990). Therefore, 114: Ads for enhancing products that include HAMs will be more effective than those that include NAMs. Specifically, we expect that ads for enhancing products that include HAMs will result in greater product evaluations and higher purchase intentions than will those ads containing NAMs. With regard to problem-solving products, it might initially appear that a HAM could serve as a more positive argument for a product’s effectiveness. The more beautiful appearance of the HAM (versus NAM) might make the product appear as if it is more effective in heightening the user’s beauty. However, for the efficacy of problem-solving products to be assessed from the model’s photo, the viewer must first believe that the model had a beauty problem prior to product use. Because HAMs are not perceived as having the problems of normal people (e. g., Dion, Berscheid, and Walster 1972; Kanner 1994), consumers may not believe that the HAM suffered from a beauty problem that required the use of the advertised product. In contrast, consumers may believe that NAMs are more likely to have experienced beauty problems (e. g. , Dion, Berscheid, and Walster 1972; Kanner 1994). According to attribution theory, if an outcome occurs despite the presence of something that might have prevented that outcome (an inhibitory cause), a consumer may give more weight to the cause that is perceived to be responsible for that outcome (the facilitative cause; Kelley 1972). A HAM’s overall appearance might suggest multiple facilitative causes for the model’s superior appearance in the productrelated attribute, and the greater the number of other potential causes for the overall superior appearance, the more the problem-solving product may be discounted as responsible for solving the beauty problem (Kelley 1972). However, a NAMs’ overall typical appearance might suggest that, prior to product use, the appearance of the NAM’s product-related attribute was normal. Because the product (facilitative cause) may be responsible for a beautiful product-related physical attribute in the face of the inhibitory cause of the model’s â€Å"normalcy,† the perceived efficacy of the problem-solving product is augmented. With this improvement in product evaluations and likely improvement in purchase intentions (Caballero, Lumpkin, and Madden 1989; Kahle and Homer 1985; Kamins 1990), the following hypothesis is offered: H5: Ads for problem-solving products that include NAMs will be more effective than those that include HAMs. Specifically, we expect that ads for problem-solving products that include NAMs will result in greater product evaluations and higher purchase intentions than will those ads containing HAMs. The Mediating Role of Source Credibility Although model-product type match-up effectiveness has measured both spokesperson credibility and other measures of ad effectiveness, such as product evaluations or purchase intentions, no relationship between these two constructs has been examined. Past credibility research has suggested that greater spokesperson credibility (i. e., expertise and trustworthiness) tends to generate greater attitude chane (e. g. , Dholakia and Sternthal 1977; Harman and Coney 1982; Hovland, Janis, and Kelley 1953; Sternthal, Dholakia, and Leavitt 1978). Therefore, any influence that a model-product type match-up may have on spokesperson credibility subsequently might offect product evaluations or other measures of ad effectiveness. Therefore, H6A: Spokesperson expertise will mediate the effects of model-product match-up on ad effectiveness. H6B: Spokesperson trustworthiness will mediate the effects of model beauty on ad effectiveness. Study I Pretests. Two pretests were conducted to select product and model stimuli. The purpose of the first pretest (n=25) was to select two products to represent enhancing products and two to represent problem-solving products. Subjects were asked to categorize a list of products according to the provided definitions of each product type. The two products selected to represent the problem-solving category were acne concealer and acne medicine because of their categorization as problem-solving products (100% and 92%, respectively). With regard to enhancing products, 88% of people categorized lipstick and jewelry as enhancers. Because acne medicine, acne concealer, and lipstick all pertain to the face, the jewelry selected for use as stimuli in this experiment was earrings (i. e. , the only widely accepted jewelry associated with the face). For the second pretest, two judges selected full-color model photographs from popular women’s magazines on the basis of subjective criteria of which photos might represent each model condition. Photos intended to represent NAMs were selected from â€Å"Reader Makeover† issues of the magazines so that, while the physical features of the NAMs were still moderately attractive, the hair and makeup were professionally styled. Two undergraduate classes viewed five photos of NAMs (n=72) while two other classes evaluated five photos of HAMs (n=65). Respondents were asked to complete five questions regarding the beauty and four items assessing the normalcy of the model (all seven-point scales), and each set of items subsequently was summed. The HAM photo was selected on the basis of beauty extremity (M=29. 37) and subjects’ beliefs that she was leading a less-than-normal life (M=13. 31). The NAM photo was selected on a rating of moderate beauty (M=22. 06; p

CURRENT ISSUES IN FINANCIAL REPORTINGED IFRS7 Essay

CURRENT ISSUES IN FINANCIAL REPORTINGED IFRS7 - Essay Example (IFRS News 2006). In addition, the IFRS also deals will amending the existing risk disclosure requirements for other insurance contracts of the IFRS 4. Recently, most companies and huge industries in the United States and Europe has come to comply and revised their system in order to adapt their system into the new field of financial strategy. This means that these financial instruments are also applicable to financial and non-financial institutions. This is because the extend of the disclosure strictly requires the dependency of the institution's extent of their entity's used of their financial instruments and its exposure to its risk. One example that can define this explanation is the loan commitment (as an un recognized financial instrument). Prior to any information being disseminated in the institutions, it was announced that the latest disclosure requirements are applicable for periods starting before on after 1 January 2007 (IFRS News, 2006). Through this, all of the institutions are encouraged to submit their application. We all know that there are a lot of financial instruments, which have been designed for various institutions and will all of these; one of the most distinct assets that the IFRS 7 holds amongst of them is that has a way of providing boundaries to financial institutions which can help them protect and at the same time sustain their financial operation. Also, since it was implemented to disclose their financial records, the IFRS 7 allows them to have a further understanding on how each institution can further generate a more profitable income for the next five years. At some point, this method works in favor for the institutions. One of the unique and interesting features that I found regarding this was that it is distinctly divided into two sections. The first covers disclosures are about the figures in the balance sheets or income statements, while the other deals with the risk disclosure. (IFRS News, 2006). From this division, we can see that there is a unique way of approaching the financial aspect of the each institution, such that the second section is the one who solves or takes charge with the risk disclosures that normally and consistently arise from a financial instrument, giving the approach and the system, an eye to oversee the whole situation, through the perspective of the management. Furthermore, the information, which was provided for disclosure and also for the main personnel in the management division, is the one that disclosed the information. This new scope or system of developing the financial instrument is quite interesting such that for the past years, if we would look into the picture and scenario of businesses and corporations that have probably was on the top chart once in the business reviews and then suddenly disappeared, or have lost their momentum into the big picture, have a common analogy and reason behind the collapse of their institution, can be rooted mostly from the dysfunction in the management system with regards to their perspective on financial stability. Thus, since the IFRS 7 holds the new method

Questions Essay Example | Topics and Well Written Essays - 750 words - 8

Questions - Essay Example He attributes the Google market success to â€Å"what can only be labeled as extraordinary people management practices that result from its use of â€Å"people analytics.† (Sullivan, 2013) The extraordinary marketplace success of Google has gotten the notice of many in the business world and has began forcing many business leaders to take due notice. They have seen that there can also be other newer roads to corporate success.â€Å"New path† (Sullivan, 2013) firms can only hope to dominate by producing continuous innovation. This has made top management executives come to the realization that in order achieve continuous innovation there must be a strategic shift. This shift has to be an on purpose focus on better human resource management. This is a very necessary step in the strategic focus of human resource. It is necessary as innovations don’t just spring out of anywhere but from individuals who have to be both recruited and retained (Branham, 2005). This means providing them with good managers and working environments that will support innovation. The transition to an innovative firm is not an easy one because â€Å"most HR managements operate under 20th century principles of past practices, efficiency, risk avoidance, legal compliance, and hunch-based people management decisions’ (Rose, 2006).Therefore in order to better improve, innovation reinvention of the traditional HR and the processes that drive it are needed. The basic idea behind the â€Å"people analytics† method is that appropriate human resource management decisions are seen and made to be the most important and impactful decisions that a firm can make. It is not possible to produce superior business results unless managers are making fitting and accurate people management decisions. Although it may be argued by many that product, research and development, marketing,

Intelligence Analysis Essay Example | Topics and Well Written Essays - 250 words

Intelligence Analysis - Essay Example Intelligence analysis is a discipline, as it requires more than just education to carry out some function of analysis in concise manner. Therefore, intelligence analysis has to combine historical, journalism, research methodology, professional skeptics and information collection techniques to be effective. Because it is a discipline, the intelligence analysts have to bear skills and knowledge of the subject matter to be analyzed and to be in line with the analysis policies as well. Intelligence analysis should also have an understanding of the research methods as a discipline in order to organize and evaluate the collected data. As a discipline, intelligence analysis has an understanding of the unique collection methods of information that relates to intelligence and other relevant aspects. There is a connection between psychology and intelligence analysis and the two disciplines blend well because they both recognize the cognitive biases as well as other cognitive influenced that come because of intelligence

Secure Computer Systems Essay Example | Topics and Well Written Essays - 500 words

Secure Computer Systems - Essay Example Through a depth of experience and breadth of technologies spanning from servers to desktops and laptop PCs to mobile devices, Microsoft offers the most comprehensive technological solution to address this ongoing need". By Kimberly Nelson, Microsoft executive director for e-government, and William Billings, chief security advisor for the Microsoft U.S. Public Sector division. 'Protecting personally identifiable information (PII) (http://www.microsoft.com/industry/government/federal/protectinginformation.mspx) Crippling penalties and fines on errant institutions that have had a lax approach to PII data security will make other private and public institutions vary of storing un-necessary PII data and putting up air-tight security procedures for their existing PII data banks. Frequent changes in PII data security laws will keep private and public institutions on their toes and they will take measures in advance, in order to reduce the cost of updating their security measures. I would like to cite -** A Nevada law that took effect this month which requires all businesses there to encrypt personally-identifiable customer data, including names and credit-card nu

The ministry of Spiritual Direction Essay Example | Topics and Well Written Essays - 1750 words

The ministry of Spiritual Direction - Essay Example to pay attention to their own religious experiences and to respond accordingly to what God communicates to them in their own personal experiences. In my own experiences, I have realized that good spiritual direction should be based on religious experience. Before I was helped by my spiritual director to listen to the voice of God through my own experiences, I was a practising member of the apostolic church, but as a matter of fact, I did not have a live and a vibrant relationship with my God. This is because, although, I was a practising Christian and I used to attend the church regularly to pray, I however, felt aloof and alienated from God. I had expressed this problem to my previous spiritual directors, but my spiritual directors kept on lecturing me on how I should abandon sin, be more prayerful, and align my life to the will of God. I had tried in vain to adhere to the advice of my spiritual directors. Later, I choose another spiritual director who started directing me to engage in silent and contemplative prayers as a way of listening to God as He communicated to me. My new spiritual director also advised me to take time each day at least 15 minutes per day, to reflect on my personal experiences and to focus on the religious dimensions of those experiences, i.e. to pay attention to how God was communicating to me through those daily experiences. Through this new method of spiritual direction, I was able to discern, in a very clear manner, how God was constantly communicating with me. Through the silent prayers and reflections, I was also able to respond to God as He communicated with me, and to express my feelings, my hopes, my fears, my frustrations, and my gratitude to him. Ultimately, my prayer life improved substantially and my relationship with God became stronger and stronger. This experience, therefore, made me to believe that the best form of spiritual direction should be based on

International human resourcing Essay Example | Topics and Well Written Essays - 2000 words

International human resourcing - Essay Example it is a decision meant to foster efficiency. Merger occurs when two or more companies undertaking business activities of similar nature come together and combine their operational activities, management and every service delivery tasks (Dorrenbacher, & Geppert, 2011, p.56). This is usually aimed at improving service delivery and creating competitive advantage. By merging with other companies, resources become more available hence production capacity can go higher. Acquisition is yet another strategy which means a larger company purchasing another one, either fully or partially, as a way of increasing its investment. Joint venture is closely related to merger. However, in joint venture companies mobilize resources together to undertake a common venture. This strategy is regarded necessary if the companies are like minded and the nature of business venture will considerably involve large capital investment. For instance, we have the case of EBG which acquired Pancevo and other brewerie s in Moldova, Chisinau, and Ufa in 2003. We also learn that Pancevo underwent nationalization over the era of Tito, which transferred its ownership interest to a given family. Again, this organization which now operated like a company was privatized following poor operating conditions prior to 1991. All these strategies have legal, social and economic implications to the society and the state at large. In our case study, we undertake to look at the legal and social aspects that arise with respect to the above strategies, considering multinationals like Pancevo, Eden Group of Companies, EBG and others that operate in Asian market and other countries (Richmond, & Turton, 2000, p.25). Discussion Generally immaturity of the political body has led to stifling of the institutional pluralism development. While in the area of higher education, appointments of senior academic are still being conducted by the state, a picture similar to that arises in the agency of Serbian privatization where senior employees as well as their policies are seen as the subject of great transmutation. It is without doubt that the major reason behind widespread feeling of anxiety and fear has been the pauperization of the community of Serbia which is faced with a challenge of around 30% unemployment with average wages being marginally higher than subsistence levels. The interference of the system of social benefits that were well established by the administration of Tito, which meant non material and material needs were all granted by the government, has contributed to feelings of isolation and insecurity among the citizens. Living standards deteriorated immensely because under Milosevic business enterprises were maintained open, usually with passive workforces, meant to create means of supporting the regime and keeping social peace (Richmond, & Turton, 2000, pp.34-6). The significant challenge threatening the programs of workers in Serbia is the privatization enactments that were made in a series of laws from the start of 1980s. From 2001, radical ownership restructuring has taken place. This has shocked many nationalities especially the workforce, whose livelihood is pegged into those enterprises. These laws have seen into it that social and state owned business enterprises are transferred into the hands of private sector. These enterprises employed 150000 workers, and their social security future was now at risk. Such is the case

Organization Development and Change Assignment Example | Topics and Well Written Essays - 500 words

Organization Development and Change - Assignment Example Organizational development entails harnessing individuals’ personality traits that identify them as members of a team and using these characteristics to bolster the group’s potential and performance. Realizing the importance of OD is the key to effective and efficient problem solving within any department in an organization. Ortiv Glass Corporation encourages and practices participative organizational design where the company’s branches and departments are encouraged to determine and implement their own designs. The company’s newest plant recently put together a top management team that was to act as a problem-solving apparatus. The group consisted of competent, qualified and talented person who had demonstrated the ability to deliver quality results in their respective areas of expertise. Despite the group members’ professional qualifications, the group demonstrated difficulties and inability to execute their mandated duties and responsibilities. All of the group’s members perform exceptionally on their professional duties, yet their role as an elite problem-solving group with minimal or no results. The top management meetings are unproductive, and there is no follow up on agreements made at meetings (Cummings and Worley 104). Through the application of the core components of the group, the design would work towards improving the group’s status, which would improve relationships among team members. Incorporating task structure strategies into the group’s work design by delegating each member a specific task within the group’s responsibilities would improve their relationships. This would enable better coordination by individual members and give them more autonomy in terms of behavior and reactions to different situations within the group. Regulating group composition has the ability to effect significant changes to the group.  

Group Psychology Essay Example for Free

Group Psychology Essay Irwin Mansdorf in his article The Psychology Framework of Suicide Terrorism brings out another aspect of group psychology in an attempt to explain what has motivated various groups and their members to be involved in suicide bombing e disagrees with those portraying The Palestinians suicide bombers as desperate rot who are driven by their suicidal motives. He feels that individual psychopathology does not play any important role in this case. (Mansdart, I 2003) Group dynamics are responsible in reinforcing behavior within these people’s culture where those who carry out suicide bombing are seen as heroes where their faces are displayed in the open for every one to see and their immediate families are handsomely rewarded for their sons bravely and commitment to serve the community. The families are rewarded with great respect and financial considerations. (Bloom, M 2004) Suicide in the clinical sense may be directly related to personal psychological state at the time of committing the acts. In the case of suicide of suicide bombing, Irwin has observed that there is no close relationship with personal clinical psychopathology. He believes hat these people are drawn by the political and nationalistic aspects advocated by their groups. (Mansdart, I 2003) Kamikaze pilots used this tactic to attack American in the pacific during the Second World War. Several researches carried out have not pointed that the pilots were suicidal rather they are seen as people who were driven by a strong desire to fight for their country. They never at any time display any signs of abnormal behavior which could have led to suicide. The letters Kamikaze pilots wrote to their families show that they were calm and in a peaceful state before they carried out the misson. Their expectations beyond death served as the motivational factor for them to fight the enemy knowing that they have served the nation and they will be heavily be rewarded in the life after. (Mansdart, I 2003) A closer look at the Tamil tigers brings out the same picture; the group has been responsible for the most suicide bombing carried out by any organization in the world. Those who carry out these activities are fighters who have are well trained and fully dedicated to their cause. In all the cases the group chooses volunteers based on their record as fighters. Those who are involved in the suicide bombing are not described as victims of any psychological condition which can drive them to volunteer to participate in this activity but rather they are drawn by great dedication to serve their group and to a large extent liberate their people from the yokes of occupation. (Bloom, M 2004) In most cases of suicide bombing according to Irwin observation the purpose of mission is rarely due to desperation or hopelessness. The suicide bombers were focused drawing inspiration from nationalism and large the group identity. Irwin explains that group pressure and identity inspires a suicide bomber into action. They are manipulated ,brainwashed and made to believe that after carrying out the mission they will be honored as martyrs, their families will be recognizes and reward greatly. The recruits are never allowed to leave denying the m an opportunity to back down from the mission. (Mansdart, I 2003) Recruitment The number of organizations carrying out attacks has increased in the recent past. These organizations are found in almost all the corners of the world. This increase also means the number of recruits needed to carry out the suicide attacks is on the rise. According to the latest statistics more than forty countries in the world have experienced suicide bombing attacks since 1980s. It is estimated that there are sixty known groups which employ suicide bombing as a fighting technique. (Reuter, C 2004) Despite an increase in the number of organization employing this tactic, there have been no shortages of people of people who are willing to put their lives on the line for the sake of the organization or cause they believe in. There has been an upward surge in the number of suicide bombings in the recent past, this means that the number of people who are willing to die for what they believe in has also increased. (Kramer, M 1991) Recruits in suicide bombing are drawn from a variety of backgrounds. There has been a perception that people who are involved are usually psychopaths, insane or poor but this is not the case. Most of those who have been recruited are usually well educated, relatively rich. These are people who ready to sacrifice their lives for a cause and are more than willing to go to any length to kill themselves. In the recent past trends have been changing where even children have been involved in suicide bombings. As the Middle East conflict escalate militants groups in Palestine are actively involved in recruitment of young people. One of the groups Al aqsa-intifada has been actively involved in the recruitment of children as suicide bombers. Other groups which have been employing the same mode are the Popular Front for Liberation of Palestine, Fatah, Hamas and Islamic Jihad. Hamas are known to run kindergartens, where children are taught all the tactics and the need to sacrifice their souls for the sake of their people. These children in the kindergarten are made to believe that they are the holy martyrs in making. (Shay, S 2003) There are several factors that qualify one as a recruit for suicide bombing recruit. A number of organizations in the Middle East take into consideration ones religion. It has been noted that almost all the recruits who have participated in the Palestinians suicide bombings are staunch Muslims. Once a new recruit is taken in especially children they are taken in for an intensive training which involves reciting of the Koran. Therefore knowledge of Koran becomes very crucial in taking in the recruits. Criminal record also plays a significant role in the selection of those who are to take part in any given task as far as these groups are concerned. Those who have a clean criminal record are first considered for the task, this is because they attract little attention from the authorities therefore carrying out their mission successfully. (Reuter, C 2004) This is a policy that has been employed by the Hamas and the Hezbollah groups of the Middle East. (Noval, M 1999) Most of the organization rely on volunteers to carryout their missions, when the current Iranian president Mohmoud Ahamedinejad came into power he appealed to the youth from the Muslim countries to come forward and help in fighting Israel and United States. Most other terror groups appeal to their members to volunteer and get trained as suicide bombers . In the Palestine there are many youth who are willing to volunteer, these people may be driven by the promises made or purely to fulfill their religious obligation as spelt out in the recruiting organizations. Most of the suicide bombers are selected at an early age, educated and then set off to carry out their duty when they are just about in their twenties or in their late teenage years. Those who a re recruited are normally encouraged to cut themselves from the outside world as they are subjected to the intense training and recitations of the holy book to prepare them for the task ahead. Governments also sponsor some of the groups involved in the suicide bombings where those who participate are given monetary rewards. Iranian president is on the record urging his countrymen to come out and be trained for a fight with the western powers. Those who volunteered were promised compensation for the families and great honor once they have successively carried out the mission given. There have been considerable involvement of the Iranian government in the training of the terror outfits; a training center was opened when Ahamednijad came into power. This center which came to be known as the Lovers of Martyrdom Garrison has been involved in recruiting and training of suicide bombers who according to the Iranian president are to help in fighting the western powers who have occupied the Muslim territory. The volunteers’ suicide bombers have been equated to nuclear bombs owned by the United States and Israel and they are meant to cause wanton destruction against the enemy. Conclusion Suicide bombers are just as ordinary people, but there are forces within them which make them carry out their missions. These forces range from desparation, nationalistic ideals or religion. Debate on what makes a suicide bomber tick will continue for a long time as different people will see different motives for a given group of attackers. As far as those factors which breed terror remain with us suicide bombing will continue to be with us for a long time, attracting much attention from different scholars whose aim is to understand the factors behind these daring acts. References Radu, M (2004) Radical Islam and Suicide Bomber, Retrieved from http://www.fpri.org/

Strategies that could positively encourage self-reliance Essay Example for Free

Strategies that could positively encourage self-reliance Essay Describe four strategies that could positively encourage Sophie’s self-reliance, self-esteem and emotional resilience. Molly is Sophie’s key worker in a nursery she attends, Molly has realised that Sophie is at the right stage of development but Molly has also realised that Sophie has problems eating and doesn’t like socialising outside although she spends lots of time with her friends. Molly is concerned about Sophie and the nursery want to know what things may help the situation. I am now going to explain the 4 categories that I think might help Sophie. These are: Focusing Attention- I think this may help Sophie when she is in nursery as I feel like she is lacking attention when she is at home as she doesn’t spend much time with her parents. Giving Sophie lots of attention may take her mind off not eating and make her less self-conscious of when she may have to eat around other children and also making her used to getting attention. This will help Sophie’s self-esteem as she will feel good about herself wanting to go and talk to her friends and feel comfortable eating around them. Trying new activates- I think that trying new activities with Sophie when it comes to meal times may make her feel more Setting personal goals- I think that setting personal goals for Sophie may make her feel as though she has a reason to go to Nursery and Sophie may realise that people are actually caring about her making her feel good about herself and also making her realise that she doesn’t have to deal with things on her own. The personal goals that we could set are things like trying new foods are giving her positive feedback and treats such as trips out to farms to see her favourite animals and also giving her a sticker chart that she could have hamster stickers for whenever she eats a full meal and cleans her plate, but whenever she doesn’t eat a meal take away the stickers and tell her that â€Å"hammy the hamster isn’t happy† having teddy’s to help her focus.